For B2B founders and CMOs

Cross-border demand systems with multi-touch attribution, full funnel visibility, and a CRM that pays for itself. For teams that got tired of guessing where marketing budget actually goes.

01 / What we build

Four things that stop being a debate at every board meeting

01

Full funnel visibility

From first LinkedIn touch to closed-won. Every stage instrumented, every drop-off measurable, every SDR call linked back to the source that started it. Not a Frankenstein of GA4 plus HubSpot dashboards.

02

Multi-touch attribution

Every touch UTM tagged. Every deal traceable through channel, voice, and pillar. Every dollar defended in front of the CFO with a number, not a story. Runs in HubSpot, Salesforce, Pipedrive, or Bigin.

03

Cross-border operation

US and LatAm run as one demand engine. Bilingual creative, region-weighted signal scoring, unified reporting. No two agencies, no double CAC math, no lost signals across markets.

04

CRM that pays for itself

Dormant contacts identified in your existing CRM. Warm intros mapped through your team's LinkedIn network. Follow-up debt cleared. The HubSpot you already pay for becomes a pipeline source, not a graveyard.

02 / Three stages of misalignment

Marketing produces activity. Sales produces activity. Nobody owns the pipeline.

Startup

Everything is heroics.

One founder does five roles. The pipeline lives in a head, a spreadsheet, and a group chat.

Growth stage

Handoffs break.

Marketing hands leads. Sales calls them cold. Both are right. Nobody owns the number.

Mid-Market

Attribution is a story.

Six systems. Three dashboards. Two versions of the truth. Board asks. Nobody answers cleanly.

03 / How we work

Four stages. Fourteen weeks. Your CRM instrumented and your board asking better questions.

Week 1-2 / Discovery audit

Read-only access to your CRM plus paid channels. We map dormant pipeline, attribution gaps, and warm intro paths. You get a 20-page report with 300 accounts scored and 40 warm intros identified. 3,500 USD, fixed.

Week 3-6 / Foundations

Attribution schema installed. UTM taxonomy defined. First campaigns launched. Multi-CRM canonical model configured. Team trained on the reporting layer. Retainer starts here.

Week 7-14 / Operate

Weekly ops with a named strategist. LinkedIn ads, outbound sequences, content, all instrumented. Monthly board pack with pipeline sourced and influenced. Attribution defensible line by line.

After 14 weeks / Own it

Full documentation. Team fully trained. Playbooks handed over. You keep the system whether or not you renew the retainer. No lock-in.

04 / The numbers

This is what defensible looks like.

0
Attributed touches
0
Tracked deals
0
Deals with full attribution path
0
Continents

Every touch has a UTM. Every deal has an attribution path. Every dollar has a number attached. This is Q1 2026 from one active account, available under NDA.

05 / What changes

What your stack tells you versus what we install.

What your current stack tells you
  • Traffic went up 12 percent
  • MQLs are trending
  • The pipeline looks healthy
  • Attribution is complicated
What we install
  • This LinkedIn Ad campaign generated 4 SQLs worth 340k USD, closed in 62 days
  • Your Q3 pipeline came from 3 sources: warm intro from Adam, LinkedIn Company post from Oct 12, and one paid ad. Ranked by influence.
  • The 40 contacts in your CRM most likely to reactivate this quarter, mapped by warm intro path
  • Every dollar of the 180k paid budget mapped to sourced or influenced pipeline
06 / Talk to us

Ready to see where your pipeline actually comes from?